I make films thatstay with you.
I’m a film and commercial director with a decade behind the camera — turning briefs into images that linger.
I’m Moiz Zaidi — a filmmaker and commercial director with over a decade behind the camera, and a master’s in filmmaking from Punjab University, Lahore. I’m happiest on a floor full of people, chasing the one frame the whole day was built around.
I’ve been lucky to direct for some of the biggest names in the business — Hyundai, Toyota, Peugeot, Kia, MG, Suzuki, Coca-Cola, Unilever, Procter & Gamble — and I shot the first Netflix Original made in Pakistan. Each brief gets its own grammar; nothing comes off a template.
I work across borders and formats — TVCs, brand films, music videos, documentaries — and I bring a calm, prepared set wherever the job takes me. The goal never changes: tell the truth of the story, and make it beautiful.
The kind of work I love.
- 01Automotive & brand films
- 02Long-form narrative & teasers
- 03Cross-border productions (PK · KSA · UAE)
- 04Music videos & documentary
From treatment to final cut.
- 01
Direction
A decade directing commercials, brand films and feature work — meticulous on detail, calm on the floor.
I guide actors and crew to bring the overarching vision to life with precision, and I keep the room steady while doing it. Every script gets its own visual grammar.
- + Treatment & boards
- + Casting & blocking
- + On-floor direction
- + Edit supervision
- 02
Production
From pre-production planning to final wrap, I orchestrate the moving parts — budgets, timelines, crew.
I work with an extensive network of professionals — DPs, gaffers, art teams, talent agencies and post houses across Karachi, Lahore, Dubai and Riyadh — to deliver on brief and on time.
- + Line production & scheduling
- + Crew & gear booking
- + Locations & permits
- + Post through delivery
- 03
Creative
Concept, story and the look of the thing — translating a brief into images that actually move people.
I love the part where a brand objective becomes a story. I develop the idea, the references and the visual language, then carry it all the way through to the final cut.
- + Concept & scripting
- + Visual references & look
- + Storyboards
- + Colour & sound direction
Behind the frame.
Brands & artists I’ve shot for.
Let’s makesomething worth watching.
Got a brief, a script, or just the spark of an idea? I direct TV commercials, music videos, documentaries, brand films and feature work — and I’m always up for a conversation.