09Commercial · 2024
EasyPaisa
Making everyday money effortless — for everyone.
The film
A full-funnel campaign for Pakistan’s largest mobile money platform — anchored by a single hero film and seven serialised cuts.
Shot across three cities in eight days with a mixed cast of non-actors and faces from the EasyPaisa community.
Scene breakdown
- OPEN · Bazaar00:00 — 00:14
- Transfer · Phone CU00:32 — 00:48
- Family · End frame01:16 — 01:30
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